There's a vast world of skincare product Instagrammers out there, and one of the OGs (and unfortunately, one of the most ripped off) is @gelcream. Her product holding technique and use of shadows in her photography is always just right, and her captions are always honest reviews of a full spectrum of products - mass and indie, brand new and classic. Her Insta is a goldmine of product inspiration and discussion topics, and her stories feature cameos of her adorable pup Mishka and lots of reminders to drink more water (seriously, everyone needs to drink more water!)
She's hinted at having other creative projects in the works beyond her IG pages, and her first one was released this week. A simple, yet completely on-brand custom t-shirt. I'm thinking this will bring together true @gelcream fans the same way that Glossier's grey sweatshirts did.
Even though it's a little pricey ($59), I love supporting bloggers and other creatives when they make the leap from Instagram posts to a finished product. Plus making product in small volumes is incredibly expensive! And the design is so cool AND comfortable - my only two real qualifiers when shopping for myself. I already bought mine.